Key Skills:

• Expert Copywriting: Crafting headlines and copy that captivate and convert.
• UX & Content Hierarchy: Ensuring a user-friendly experience with well-structured content.
• Design Collaboration: Partnering with designers to create visually appealing pages.
• Accessibility: Writing accessibility labels to enhance inclusivity.
• Communication: Managing a smooth approval process for large clients.
• Process Improvement: Leading initiatives to streamline workflows and boost efficiency.

As a Senior Copywriter at BASIC/DEPT, I’ve had the exciting opportunity to work on the Google Store account, seamlessly integrating with the Google Store team. My role demands not only exceptional copywriting but also a keen eye for content hierarchy, UX, design, and a suite of soft skills. Here’s a glimpse into what I do:

• Craft Compelling Copy: From catchy headlines to engaging content, I ensure every word resonates with the target audience and aligns with the brand’s voice.
• Optimize Accessibility: I write precise accessibility labels to make sure every user, regardless of ability, has a smooth experience.
• Collaborate with Designers: Working closely with designers, I help create visually stunning pages that do justice to the high-quality products we’re showcasing.

Effective Communication: Managing a major client like Google means navigating a lengthy approval process. I streamline communication to keep things moving smoothly and efficiently.

Leadership & Innovation: I’ve spearheaded initiatives that have significantly improved our workflow, including developing an alt tag and disclaimer bank that accelerated project timelines and enhanced overall efficiency.

I’ve attached some of my favorite Google Store copy moments below. However, if you’d like a more in-depth dive into the pages I’ve worked on, please see the rest of my portfolio.