Experience at Apple
- Role: Senior Copywriter
- Focus: Leading high-impact, cross-platform narrative development and large-scale product launches across global digital and physical touchpoints.
Key Projects & Impact
- Apple OS Preview (The Year’s Biggest Launch)
- Scope: Spearheaded the multi-page digital preview suites for Apple’s upcoming operating system updates.
- Contribution: Fully owned two core platform pages while driving strategic messaging, headline alts, and narrative alignment across all seven pages—including spending extensive development time crafting the unifying overarching headline.
- Apple Education Rebrand
- Scope: Comprehensive global rebrand of Apple’s educational footprint.
- Contribution: Served as lead copywriter framing the new brand positioning, master manifesto, messaging architecture, and core campaign collateral to position Apple as the premier educational partner.
Core Skills & Expertise
- Large-Scale Campaign Execution: Directing massive, complex product releases and major brand refreshes under tight, high-stakes deadlines.
- Strategic Brand Storytelling: Translating deep technical innovations and complex ecosystem updates into clear, compelling, and consumer-facing narratives.
- Cross-Functional Collaboration: Partnering seamlessly with design, UX, engineering, and brand strategy teams to ensure a unified voice across every digital and physical touchpoint.
